N) tailor-made men's clothing and traditional fabrics Fashion and culture itinerary in Florence

After an apprenticeship with master tailors from his native region of Calabria, and experience as a cutter in Florence, Giuseppe Seminara opened his own shop on Via Manzoni in 1957. In 1967 he moved to Via de' Calzaiuoli, and since 1997 his son Gianni has been running the business. The atelier exudes a twentieth century air with its period decor. The fine (English and Italian) fabrics and fashion accessories are displayed in the front room; the next room is for fittings (three in all) and the last room is the workshop. It is here that the soft (never deconstructed as the Neapolitan sometimes decrees, nor stiff in the British style) jackets, custom-tailored suits, coats (camel, Casentino, cashmere, etc.), trousers, formal wear and sport jackets are made for discriminating men.

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The museum is located on the first floor of the church of Orsanmichele, the former granary that was transformed into a house of worship in the fourteenth century. Inside the museum are the original fifteenth to seventeenth century statues that stood in the niches on the façade of this extraordinary building. The sculptures are the work of great Florentine artists such as Andrea del Verrocchio, Donatello, Ghiberti and Nanni di Banco.
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At Romano and Romolo Romoli's historic shop, you'll find the best quality fabrics from Italy and abroad, from Tasmanian wools to Mongolian cashmere; the rare, extremely precious vicuna of the Andes, the finest Sea Island cotton, printed silks; and silk brocades and velvets also suitable for decorative uses. But what really sets this historic Florentine shop apart is the courtesy shown by the poprietors, who are always ready not only to find solutions to their clients' every need but also to ofer training to young fashion student. And what's more, the workshop offers an excellent service for made-to-measure suits and shirts.
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