Today, after having consolidated the phenomenon of taste globalization, the big multinationals of elegance have rediscovered the effectiveness of limited editions and presonalized objects. It is part of a trend that aims at the revaluation of the fashion product designed for the individual consumer. It is more and more evident that a privileged path leading towards the colthing of the future is a return to artisan methods that recall the organizational and distribution strategy of the atelier or a "historic", entirely Italian genre, the boutique and that is the mimited edition.

The crafts in Florence have always been able to grow between tradition and continuing technical advances. They have persistently and creatively kept up with that specific "property of language" that corresponds to the art of using, combining, and transforming and processing materials. It is the ability to perform complex transmigrations of contents and artistic values in a sort of "daily esthetic". It is a typical prerogative of our country and its many specialized districts, and Tuscany, admired and known everywhere, occupies a very important place in this context.

Our objective was to pinpoint those firms of excellence that focus on today's concept of creating a total look. We did not include the famous made in Florence names such as Gucci, Ferragamo, Pucci, Gherardini, Cavalli, Coveri, Scervino, Allegri and others, which are the pride of our industrial production. Their ties with the area seem less strong because their products are available in all the luxury venues of the world and therefore, perceived by the consumer as beyond any geographic localization.

There are many fields that offer themselves to an in-depth survey of Florentine creativity in clothing and accessories and the many nuances that diversify them. The buyer who wants to optimize his or her stay in the city with selective, targeted purchases can choose among:

  • unique, custom designed items;
  • large and small series pret-à-porter that can be personalized on request;
  • styles taken from the production chain ancd modified during design - even by the owner of the sales point who wants to distinguish the store's merchandise by offering accessibly priced differentiated goods.

The pages devoted to local manufacturers selected in the field of fashion and complementary areas are the result of a difficult choice that aims at highlighting certain distinctive features such as:

  • originality;
  • care in making;
  • proven manufacturing tradition;
  • a retail sales point in the center of Florence and/or nearby areas. 

Therefore, they share a common feature: the goods are all designed or made in the city or its immediate surroundings; they are the products of exquisite taste and a unique modus operandi that is distinguished by skill.

Our virtual trip will also take us to unique and extraordinary places such as museums and public and private collections which celebrate this undisputed combination between the "fine arts" and the "applied arts" that are rooted here as are conservation and collecting. All this finds its logical continuation in the present through the various programs that the city dedicates to fashion and its culture.